Choose Your Lead Format
From live phone transfers to budget-friendly aged leads — every format is TCPA compliant and available for all insurance verticals.
Insurance Lead Formats Explained
Choosing the right lead format is just as important as choosing the right vertical. The way a lead is delivered — live phone call, real-time web form, or aged data file — directly impacts your close rate, cost per acquisition, and daily workflow. InsureLeads offers three distinct formats so you can match your lead source to your sales process instead of the other way around.
Live Transfers put you on the phone with a pre-qualified prospect who has already been screened for eligibility and interest. These are the highest-converting leads in the industry and ideal for experienced closers. Exclusive Web Leads deliver fresh form submissions to your inbox or CRM within seconds — never shared with competing agents. Aged Leads are previously generated leads available at a deep discount, perfect for newer agents building skills or experienced agents supplementing their pipeline at low cost.
Every lead format is available across all seven insurance verticals and all 50 states. There are no long-term contracts, no minimum orders, and every lead is TCPA compliant. Compare the formats below and click through for detailed pricing, features, and FAQs.
Lead Format FAQs
InsureLeads offers three lead delivery formats: Live Transfers (pre-qualified prospects warm-transferred to your phone), Exclusive Web Leads (real-time form submissions delivered only to your agency), and Aged Leads (previously generated leads available at a fraction of the cost). All formats are available for every insurance vertical we cover.
Live transfers consistently produce the highest close rates at 15-30% because you speak with a pre-qualified, motivated consumer in real time. Exclusive web leads typically close at 5-15%, while aged leads close at 2-6%. The best format depends on your sales style, team size, and budget.
Absolutely. Many of our most successful agents combine live transfers for high-intent prospects with exclusive web leads for pipeline building and aged leads for practice and supplemental volume. There are no minimums or long-term contracts on any format, so you can adjust your mix monthly.
Live transfers are connected in real time — typically within 60-90 seconds of qualifying. Exclusive web leads are delivered within 30 seconds of form submission via email, SMS, or direct CRM integration. Aged leads are available for immediate download after purchase.